Technical, Scientific, Equipment and Software Naming Experience

If you have a Motorola, Nokia or NEC cell phone, it probably includes the Symbian® operating system, a major project Athol, now president of Brighter Naming ran and a name he personally created. We were also the third naming company brought in to rescue a project, the final name (which is not ours…but we helped them pick it and put the project on track) you all know well today as Cingular®. Similarly for Allstate Insurance and their Encompass name.

If you have great new solar technology packaged in a very different cylindrical shape, wouldn't you want a strong name like Solyndra? Last year this was the biggest VC funded clean tech startup in Northern California.

Good product flow from designer to manufacturer to shippers to retailers provide superior competitive advantages in the fashion industry today. Today Zymmetry provides the software to track and monitor these logistics for some of New York's biggest brands.

When your name is Mr. HVAC, that is pretty cool (pun intended). But what do you call yourself when grow bigger into other contracting industries, and way beyond your Kansas roots? A quick fix to Easy Street Software was a disaster, so they called the brighter team and today they provide applications software for many verticals all under their Aptora brand name.

Printra.net might look very good on paper, and very logical to an engineer delivering infrastructure software and services to the printing industry. But try saying it on the phone 20 times a day to new prospects! Today they are PageDNA and sales are up 60%.

As an emerging leader in software for mobile devices, your old Celunite name could be quite a handicap. Today they are Azingo and can move right into the consumer space too, zinging messages through the air to people-on-the-go.

eBots was a fun name, but what if that is not what you do? If you provide the ultimate in lean manufacturing systems, you are so much better off as Ultriva. Similarly, for key IT SaaS services, who else to call but Coretegra in Texas.

Providing new backup and internet services via the internet? There are only so many English words in the field, and they are all taken or generic. But we found a way to squeeze in the slightly unique Servantus (Utah) and Openode (MidWest) company names.

If you have one of those new wireless security locks on your house or business property, that automatically sends status to the internet, then you may know the name Brivo. They are based in Maryland.

Need top class business intelligence and data warehousing support? Try the services of Keystrata, a new spinoff in Minnesota with a lot of technical expertise.

Plus we have done a lot of work with plastic polymers with names like Primospire and Epispire, using common roots to organize the product family naming architecture, all part of the Ultraspire family.

Separately some of these polymers have been reformulated and reorganized under the SolVivo family name for the medical industry.

Need the best in film and video processing rights management? Visit Verance and ask about Cinavia.

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