Company Taglines

The Power of Focus

Your company or organization name can only do so much. By nature it must not be too descriptive so that you are not restricted in the future. Your name is verbal "shorthand" for your company brand promise.

But by itself, it usually does not position the company, attract the customers, or inspire the employees with a centrally focused theme. That is left to all your other company positioning work - and it is embodied in the essence of a slogan.Great slogans can work wonders for positioning - and even be changed downstream as the company moves into new markets or along a path with a new vision. So it needs to be right and it needs to be uniquely yours.

Product Slogans

How are products and services positioned? How does this mesh with the corporate position? What is the rallying cry for the product teams? They have their own values and personalities too - part of which they inherit from the parent. Any company can be a lighthouse, but what does yours really do?

See also Advertising Slogans to win the billboard battles.

Process

Slogan and tagline development nowadays needs to be a rigorously creative project too. Not just by writers in the creative department, but also by product people, and professional wordsmiths who have worked in the trenches of sales and marketing. While we do not need to move as many slogans as you do need to process names, slogan development follows a similar methodology at Brighter Naming. Nothing less than a few hundred to start with from male and female, east and west coast, US and International proven developers. This is followed by professional facilitation, listening and testing as we progress, with many variations and tweaks to find just the right few words that capture the true essence of your message. And, of course, the boring legal checks too.

Sample Taglines

See Power Slogans for examples of other slogans that have become world famous.

PS Yes, you can trademark your tagline!

See also Advertising Slogans to win the billboard battles.