Sports, Education & Nonprofit Naming Experience

When Major League Soccer (MLS) started in the USA, the teams were all assigned their initial names. Most of these endure today, but one team found that Nike (supposedly) had dubbed them The Clash. The good spirited people of San Jose (Silicon Valley) tried hard, but no one could never figure out what a clash was or was supposed to look like. We knew it was noisy and that was about it. After meeting the new GM brought in by the Kraft family to rescue the team after 3 dismal years, Athol was invited to write down some of his marketing ideas. Top of the list was change the name to San Jose Earthquakes. That team went on to be successful, to be sold off (without the name) and to be reborn this year once again as the Earthquakes with Richter as their mascot when you sit, shake, rattle and roll in your seats.

Man has dreamed of flight long before the Wright brothers took to the air. Today you can ride a very realistic sky diving simulator just for fun at iFly in the San Francisco South Bay.

After a futile first attempt to change their name, Southern Christian University is today called Amridge University, allowing them to reach out to people across the country of all faiths.

For teachers all around the country, there are now prepared professionally prepared and researched K-12 curriculum for healthier children. These programs are named Seeds of Nutrition to get everyone off to a good start.

There are many big and small tutoring services across the country to help your children excel in their exams. But when you want to go nationwide, you need a unique, protectable name that you can own and brand. So we helped transform Ace Tutoring into Xamaze. The results are sure to be outstanding.

Some people have a warm heart to help the dump children of Cambodia. So much so that one Canadian put his money and heart towards founding Canodia, and we put our heart into creating this name, tagline and logo.

A builder on the Eastern seashore noticed that many people with vacation homes could not rent them out every week of the year. But there were also many families who could never afford a week at the beach, especially if they had a child with serious medical needs. So she founded Angel Breaks and created a mechanism for people to donate these empty weeks to a good cause. It has since grown to include mountain homes too, which is why we were careful to not let the name box her in.

When we worked together at the former Nametrade, Roseann came up with the name Kidango for a big day care management organization formerly called the TriCities Childrens Organization. We love it when we hear them having fun with the name in radio spots.

Non-profits do so love their long names - which promptly get abbreviated. But when two such groups merge, and you end up being BAAG+PCCF it is way too much. Despite some very educated and smart people on your naming team, you might still need the help of professionals to come to consensus and for your lawyer to sign off. Today you can find them at Acterra.

Click for details of our company and product naming experience by industry: