Consumer, Food, Fashion & Retail Naming Experience
Retail
- Shoes - Fashion - Jewelry - Online Stores - Food Products - Retailing
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Awards Blog
| "Thank you for the excellent service and creative mind. It was a pleasure working with you" ...A.B.. |
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| When
you have many different online websites, all with very descriptive
and specific names, you could unite them under the Drivespeed name.
But then only a few rowing insiders would know the meaning of the
name. To go really big and to be a general merchandiser with new hedquarters in San Francisco they needed
a new name like Mercantila. If you start a niche business and call it The Flirting School, that is kind of fun. But when it grows and you realize you are on to something, it is time to grow up and rename it Aspirago. Originally out of Atlanta they have been spreading to Seattle and beyond. Similarly, Lilac and Lilies is a new online fashion boutique out of Florida, but selling nationwide. And if you want fine custom jewelry direct from a US factory in the midwest, you can do no better than visiting Diamonds Rock. We did the short tagline for them too. From the working title Think Essay, an online collaborative writing portal, to today's name Scriptovia, this site has grown up a lot. A fun new product to cover your shoes, even your high heels or boots, on rainy or snowy days, is now on the market with the chic name of Shuella. At the same time, you can hang your clothes easier with Hangflex and create a quick slideshow from your photos with PhotoPeach. Looking to get a pre-workout muscle building advantage? What could be better than Steel Edge. Spend too much time in the gym and now you need to fill in all your own divorce papers? Divorce Writer simplifies the process and keeps you legal. Where do you keep that iPod if you are a busy lady on the go? In its own pouch in your Delapod handbag of course. Want to communicate with anygroup, around a virtual room or white board, for free? Then it is time for Open Huddle. Need immediate same day shipment? See if your online store uses Ensenda. Shopping for shoes at Journey's or one of the Underground stores? Watch for these brand names, especially in the southern and south west states: MiGo, Quaint & King, Icora, Sarah-Jayne and others. Shopping online for the finest in safari and wildlife jewelry or artwork? Mouse on over to SafariGold.com. Need help merchandising and packaging and branding your consumer products for shelves in US and Europe? Then call Novadora for help, or Zimplifi for logistics work too. For two product lines, two different names or one name and a descriptive? There is no simple answer until you study the potential names, the applications right through the distribution channels, and the wishes of upper management in creating a naming architecture that will endure. The Breeza line is one simple example of such a process. From the working title Think Essay, an online collaborative writing portal, to today's name Scriptovia, this site has grown up a lot. For all your home maintenance needs in Southern California, call Alltegra.
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Click for details of our company and product naming experience by industry: |
Download a full Corporate Backgrounder. (Requires Acrobat Reader)
All names created by Brighter Naming or a result of projects managed by Athol Foden.
In a
consumer society there are inevitably two kinds of slaves:
The prisoners of addiction and the prisoners of envy... Ivan
Illich